Embedded data is information about respondents that users already have, rather than being newly collected through survey responses, and can be included in the results and used for analysis. Representative examples include information that the company has about customers, such as their name, age, gender, membership level, and store name they visited.

This respondent information can be made into a question when conducting a survey and asked to be answered once more, but this unnecessarily increases the number of questions, which can only be an uncomfortable experience for both the survey operator and the respondent.

Embedded data is a function that was created to solve the inconveniences mentioned above, so that you can use or match the information of respondents that you have already obtained when answering a survey. Thanks to this, Dataspace can provide a personalized response experience by adding the information of respondents that you have already obtained to the survey, and you can also use it for detailed analysis by combining it with the survey response results.

With embedded data, you can provide a personalized response experience with just one survey. Let’s take an offline store visit customer satisfaction survey as an example. If you conduct a satisfaction survey for each store without embedded data, you will need to create and operate a satisfaction survey questionnaire for each store when you want to measure satisfaction for each store. Otherwise, you will not be able to confirm which store the response is for.

In the data space, you can use the embedded data function to add data by store name and reflect it in the survey. Then, you can provide a personalized response experience to customers by store, and when analyzing data, you can analyze the satisfaction survey results by store name separately or in an integrated manner.

The embedded data types in the data space are as follows. The data types will be expanded in the future.

A method where you attach a tag to the end of the response link when sending it. Once you register the parameter key, the actual value can differ each time you send a link, making it easy to distinguish by channel or send target.

A method where you save customer information you already know in Dataspace in advance, and it's automatically pulled in each time you send a survey. Useful for recurring surveys.

A method where a response from another survey in the same space is brought in as-is as this survey's Embedded Data.

A method where, instead of a predefined value, you create your own name and identifier values. By matching a different identifier value to each collection group, you can show different questions per collection group.

Embedded Data that's automatically created when you add a translation language to a survey. Its value is whichever language the respondent answered in.

To use Embedded Data in a survey, you need to follow the steps below.

Register the Embedded Data you'll use. URL parameters and My Panel profiles are registered in the space in advance, as a parameter key or a profile, while other survey responses, custom, and other (language) are created and registered directly in the survey without separate registration.

Use the registered Embedded Data as a condition in question display/skip logic, or insert it as a reference formula in question text.

If you want to apply a different value per collection group (mainly for custom), match the values on the collection group screen before sending the survey.

You can check the detailed setup method in the reference document below.

📄 Reference document: Register and Add Embedded Data
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Data collected as embedded data added to the survey is stored in the results.

However, we recommend that you only use personal information such as member name, ID, and phone number to personalize the survey and not store them in the result data for the purpose of protecting personal information. In this case, if you set the 'URL parameter reference' function in the survey question, it will only be used for survey reference and will not be stored in the result data.

You cannot modify parameter keys that have already been registered. If you need to change them, delete the parameter key and then register it again.

Although there is no limit to adding URL parameters in the dataspace, we recommend including no more than 10 per survey to ensure stability, as there are URL length limitations based on the respondent's browser.

If you send a survey without a reference value, the reference area will be displayed as blank from the respondent's perspective. This can be a bad experience for the respondent, so to prevent this, you can set a 'default value' that is displayed when there is no reference value.

If you do not add parameters to the survey and enter them separately after the link, the parameter function will not be activated. This is because there is a step in the Open Survey system to verify whether the parameters were created through normal procedures. Therefore, if you want to use parameters, you must use them in the way provided by Dataspace.