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What Do the Analysis Unit and Analysis Target Mean in Cross-Analysis?

Cross-analysis tables are built around the analysis unit and analysis target.

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The analysis unit is the information that serves as the basis for data interpretation when creating a cross-analysis table. It is positioned on the horizontal axis of the cross-analysis table, and the cross-analysis table data changes depending on what the analysis unit is. Respondent characteristics such as gender, age, and occupation in the left sidebar, as well as survey variables, can be added as analysis units. Analysis units can be stacked vertically up to 3 at a time (e.g., gender + age group + variable) to create a single analysis criterion, or placed side by side, etc., for multiple criteria.

The analysis target refers to the data you want to interpret in the cross-analysis table. It is positioned on the vertical axis of the cross-analysis table, and the data appears based on the currently set analysis unit.

Additionally, by adding cards below the currently applied analysis target in the cross-analysis table, you can create cross-analysis tables for multiple variables at once. Multiple analysis targets can be added all at once, and cross-analysis tables are created in order for each analysis target set.

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