When you need to compare numbers by item — Bar chart
🧙 How to use it
Request data with items you want to compare — like brand, feature, channel, or reason — and a bar chart broken down by item will be included.
📊 How to read it
The items being compared sit on the horizontal axis, and the value (selection rate %, average score, etc.) sits on the vertical axis. The longer the bar, the larger the value.
When there's a change over sequence or time — Line chart
🧙 How to use it
When you want to see change over time, like satisfaction or NPS, a line chart based on dates will be included.
📊 How to read it
Sequence (question, wave, etc.) sits on the horizontal axis and value sits on the vertical axis, with points connected by a line to show the trend. A rising line means an increase; a falling line means a decrease.
💡 Tip | When you want to see change over time, like satisfaction or NPS, requesting the horizontal axis as dates automatically determines the unit — daily, weekly, monthly, quarterly, or yearly — and you can also specify it directly if needed.
When you need to look at importance and satisfaction together — Scatter chart
🧙 How to use it
When you have two metrics, like importance and satisfaction, a scatter chart divided into four quadrants based on those two metrics will be included.
📊 How to read it
Importance and satisfaction sit on the horizontal and vertical axes respectively, with each item shown as a single point.
Among these, items in the area with high importance but low satisfaction are the ones that need improvement first.
When you need to look at stage-by-stage metrics — Funnel chart
🧙 How to use it
When you have metrics that follow a sequence of stages — like awareness, purchase experience, and repurchase intent — a funnel chart organized in that order will be included.
📊 How to read it
Each stage is arranged in order from top to bottom (or left to right).
The proportion of each stage is shown relative to the previous stage (100%), and the narrower the width between stages, the greater the drop-off in that section.
💡 Tip | A funnel shows you where people dropped off, but not why. Reviewing it alongside related questions or responses gives you a more accurate read.
If the report the AI created doesn't have the chart or graph you want, you can ask the AI to generate one, or build it yourself in the Dashboard.