The price for Korean Panel Self-Survey varies depending on whether screening questions are used. First check whether your survey includes screening questions, then review the estimate based on the criteria below.
Surveys with Screening Questions
If you have set up screening questions so that only respondents who meet specific conditions can participate, the estimate is calculated based on the following items:
✅ Plan subscription status
✅ IR (Incidence Rate) verification cost (KRW 100)
✅ Unit price per IR for each quota group × Number of respondents who passed the screening conditions
✅ Unit price per question count × Number of respondents who passed the screening conditions
✅ Unit price per video count/length × Number of respondents exposed to the video
Surveys Without Screening Questions
If all respondents participate without screening questions, the estimate is calculated based on the following items:
✅ Plan subscription status
✅ Unit price per question count × Number of respondents who participated in the survey
✅ Unit price per video count/length × Number of respondents exposed to the video
1️⃣ Plan Subscription Status
Panel Self-Survey is available on the Professional or Enterprise plan. If you do not have an active subscription, you can use it after subscribing to a plan.
Plan | Cost |
Professional |
|
Enterprise | Custom pricing based on intended use and scope; a separate inquiry is required. |
2️⃣ IR Verification
When screening questions are added, an 'IR verification' process is conducted to check what percentage of the total panel meets the conditions.
During the IR verification process, costs are incurred based on the number of quota groups. To celebrate the launch of Panel Self-Survey, the 'IR Verification' fee is temporarily offered at KRW 100.
💡 Tip | The KRW 100 paid for IR verification is deducted from the final survey cost.
Number of Quota Groups | IR Verification Cost (excl. VAT) | Discounted Price | Recruited Responses |
1 to 5 | KRW 50,000 | KRW 100 | 200 people |
6 to 10 | KRW 90,000 | KRW 100 | 400 people |
3️⃣ Response Collection Cost by IR for Each Quota Group
The IR unit price is applied based on the panel profile conditions of the set quota group.
The IR is calculated according to internal standards, and the final cost is calculated as the unit price per respondent × target response count.
Incidence Rate (IR) | Unit Price per Respondent |
80% or more ~ less than 100% | KRW 500 |
50% or more ~ less than 80% | KRW 800 |
30% or more ~ less than 50% | KRW 1,500 |
20% or more ~ less than 30% | KRW 2,500 |
10% or more ~ less than 20% | KRW 4,000 |
5% or more ~ less than 10% | KRW 6,000 |
3% or more ~ less than 5% | KRW 12,000 |
2% or more ~ less than 3% | KRW 25,000 |
1% or more ~ less than 2% | KRW 50,000 |
0.5% or more ~ less than 1% | KRW 100,000 |
0.1% or more ~ less than 0.5% | KRW 200,000 |
4️⃣ Data Collection Cost Based on Number of Survey Questions
The unit price per question is applied based on the total number of survey questions excluding the screening block, and the cost is calculated as the unit price per question × target response count.
Number of Questions | Unit Price per Respondent |
1 ~ 4 questions | KRW 500 |
5 ~ 9 questions | KRW 700 |
10 ~ 19 questions | KRW 1,500 |
20 ~ 29 questions | KRW 2,200 |
30 ~ 39 questions | KRW 2,900 |
40 ~ 49 questions | KRW 3,700 |
50 ~ 59 questions | KRW 4,800 |
60 ~ 69 questions | KRW 5,900 |
70 ~ 79 questions | KRW 6,900 |
80 ~ 89 questions | KRW 8,100 |
5️⃣ Additional Costs for Including Videos
If the survey includes videos, additional costs are incurred based on the length and number of videos.
The amount in the table is based on 1 video, and the actual cost is calculated as the video unit price × number of respondents exposed.
(Example) If 1 video of 15 seconds or less is exposed to 500 respondents: KRW 200 × 500 people = KRW 100,000 is charged.
Video Length | Cost per Video |
15 seconds or less | KRW 200 |
More than 15 seconds, up to 30 seconds | KRW 500 |
More than 30 seconds, up to 1 minute | KRW 700 |
More than 1 minute, up to 2 minutes | KRW 900 |
More than 2 minutes, up to 5 minutes | KRW 1,100 |
More than 5 minutes, up to 10 minutes | KRW 1,500 |