Global Consumer Panel Survey costs are calculated based on the survey country, number of questions (LOI), and expected incidence rate (IR), and may vary depending on plan subscription and video inclusion.
Global(non-Korea) Consumer Panel Survey Cost Calculation Criteria
The unit price per respondent and total cost vary based on the following conditions:
✅ Plan subscription status
✅ Survey country
✅ Number of questions (LOI)
✅ Target response count
✅ Expected incidence rate (IR)
✅ Whether a video is included
💡 Tip | To check the estimated cost in advance, select 'Non-Korean Panel' in the Estimated Cost Calculator and enter the country, required number of respondents, number of questions, and expected incidence rate to view the estimated cost.
1️⃣ Plan Subscription Status
Global (non-Korea) Consumer Panel Survey is available on the Professional or Enterprise plan. On the Free plan you can use Korea Consumer Panel Survey (with limits: Korea panels, up to 19 main questions, Quick Collection, no representative sampling, etc.); to run Global (non-Korea) panel research, subscribe to the Professional or Enterprise plan.
Plan | Cost |
Professional | Annual billing: KRW 129,000 per member per month (excl. VAT) / Monthly billing: KRW 169,000 per member per month (excl. VAT) |
Enterprise | Custom pricing based on intended use and scope; a separate inquiry is required. |
2️⃣ Unit Price per Respondent by Country, Question Count, and IR
The cost of Global Consumer Panel Survey is determined by the combination of survey country, number of survey questions (LOI), and expected incidence rate (IR).
Since the number of panels and survey difficulty vary by country, unit prices differ by country. The more questions (LOI), and the lower the incidence rate (IR), the more difficult it becomes to secure respondents, which may increase the unit price.
🔍 Why does the price vary by incidence rate (IR)?
In overseas panel surveys, the difficulty of finding respondents who meet specific conditions has a major impact on cost.
IR 100~76%: Many people meet the conditions, making it relatively easy to secure respondents, so the unit price is low.
IR 5~4% or below: Very rare conditions require searching many panels, so the unit price increases.
Please refer to the images below for unit prices by country based on question count and IR.
◾ USA / ◾ Japan / ◾ Indonesia / ◾ Vietnam / ◾ Thailand / ◾ Malaysia / ◾ Philippines / ◾ Australia / ◾ Germany / ◾ France / ◾ Spain / ◾ UK
(Unit price tables are displayed as images in the original article.)
3️⃣ Additional Costs for Including Videos
If the survey includes videos, additional costs are incurred based on the length and number of videos.
The amount in the table is based on 1 video, and the actual cost is calculated as the video unit price × number of respondents exposed.
(Example) If 1 video of 15 seconds or less is exposed to 500 respondents: KRW 300 × 500 people = KRW 150,000 is charged.
Video Length | Cost per Video |
15 seconds or less | KRW 300 |
More than 15 seconds, up to 30 seconds | KRW 500 |
More than 30 seconds, up to 1 minute | KRW 1,000 |
More than 1 minute, up to 2 minutes | KRW 2,000 |
More than 2 minutes, up to 5 minutes | KRW 5,000 |
More than 5 minutes, up to 10 minutes | KRW 10,000 |